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In today's digital landscape, a strong online presence is essential for businesses to succeed. As potential customers increasingly turn to the internet to find products and services, companies need to ensure they are visible and accessible through various online advertising channels. One of the most powerful tools for driving targeted traffic to a website is Google Ads, formerly known as Google AdWords. To maximize the effectiveness of Google Ads and boost your online visibility, partnering with a trusted SEO service like Aloha SEO can be a game-changer.
Google Ads, also referred to as Google Paid Advertising or Paid Search Marketing, is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google's search results pages and partner websites. The success of a Google Ads campaign hinges on several factors, with Quality Score being one of the most crucial elements.